Wednesday, July 18, 2007

What the fuck?

Ditech is wrong. People are NOT smart.

Controversy over a new advertising campaign by Trojan, the condom maker, has trickled down to the local level, with television stations in Pittsburgh roundly refusing to show it, and stations in Seattle giving it the green light.

When Trojan introduced the condom commercial last month, it was rejected as national advertising by both CBS and Fox. Fox said it objected to the message that condoms can prevent pregnancy, while CBS said it was not “appropriate,” drawing a firestorm of criticism from public health advocates and bloggers...

...In the commercial, women in a bar are find themselves sitting next to pigs, one of which metamorphoses into a handsome suitor after it procures a condom from a vending machine. The tag line: “Evolve. Use a condom every time.”

“The spot was pretty clever, but not one that we thought was appropriate for the market,” said Ray Carter, general manager of WPXI, the NBC affiliate in Pittsburgh.

As for NBC accepting the ad, which will still be broadcast on the national slots on his station, Mr. Carter said: “I’m not employed by NBC. We’re owned by Cox Television. In this situation, whether the network would accept the ad has little bearing on us.”

The Pittsburgh ABC affiliate, WTAE, also broke with its network in rejecting the ad. Rick Henry, the general manager, did not respond to a message seeking comment, but in a written response to Trojan, the station said, “WTAE will not accept or air advertising for Trojan or any other advertiser in the category.”

The CBS affiliate in Pittsburgh, KDKA, rejected the spot as well, echoing the decision of the national network. Trojan did not try to place the ad with the local Fox affiliate.

Seattle, by contrast, put out the welcome mat for the company: every station it approached, even affiliates for the two networks that rejected the ad — CBS and Fox — agreed to broadcast it.

Mr. Daniels of Trojan said he saw hypocrisy in networks accepting ads for products aimed at conditions like erectile dysfunction and herpes, but rejecting condom ads. “One of my hopes is that we see the networks’ standards evolve to be more practical and fair,” he said.


Please read the rest of the NY Times article here. It's worth it, just for the ridiculousness.

1 comment:

Anonymous said...

What's so unbelievable?