Friday, October 13, 2006

I'm seeing red

All things being equal, they are not.
As first world consumers, we have tremendous power. What we collectively choose to buy, or not to buy, can change the course of life and history on this planet.

A bit melodramatic, perhaps, but it's the concept behind (RED).

When you buy any of the products that support Product (RED), the parent company (Apple, GAP, American Express, and Motorola are just a few) will donate some of its profits to buy and distribute anti-retroviral medicine to people dying of AIDS in Africa.

(I've seen their stuff at the GAP and it looks pretty good.)

Check it out.


No comments: